Support & Operational Knowledgebase

Frequently Asked Questions

Everything you need to know about our paid media strategies, creative hook testing, attribution modeling, and campaign scaling.

Every package tier is calculated on a standard 30-day billing cycle with a defined daily rate. In our checkout modal, you can select any sprint duration between 5 and 90 days. The total settlement will automatically adjust to the exact number of days selected, allowing you to run short high-intensity sprints or quarterly campaigns.

Our platform syncs live exchange rates between US Dollars (USD) and Kenya Shillings (KES). When paying via Paystack, you can settle directly in KES using local debit/credit cards or mobile money, or in USD. The checkout modal calculates the exact subunit charge automatically.

We maintain a strict corporate architectural visual standard. No linear-gradient or radial-gradient is permitted anywhere in our interface. We utilize pure white canvases, corporate executive blue (#0B4FD7), dark slate text (#0F172A), and crisp hairline borders (#E2E8F0) for clarity, trust, and speed.

Standard sprint batches launch within 24 to 48 hours from intake confirmation. Emergency brand campaigns or trend-jacking videos can be expedited same-day.

Upon settlement, 100% of all intellectual property, high-resolution source video files, raw project files, motion graphic templates, and web source code transfer unconditionally to your company.

Our media buying pods target a blended ROAS between 3.8x and 6.5x depending on client gross margins and average order value. We optimize efficiency through relentless hook testing, audience exclusion lists, bid cap strategies, and dayparting, ensuring ad dollars are only allocated to auctions yielding profitable customer acquisition.

We maintain an active network of vetted direct-response creators across diverse demographics. Our creative directors script every hook, call-to-action, and product demonstration using psychology-backed retention pacing. We handle casting, product shipment logistics, legal talent licensing, and post-production editing.

Brand awareness campaigns focus on vanity metrics like impressions and video views. LGEN performance advertising focuses strictly on commercial conversion: click-through rates (CTR), cost per acquisition (CPA), conversion rate (CVR), and return on ad spend (ROAS). Every creative asset is engineered to persuade the viewer to take immediate buying action.

Yes. Our Omnichannel Monolith package synchronizes messaging across all four major ad ecosystems. Rather than reposting identical assets, we adapt the creative format to match native viewer expectations: high-tempo UGC for TikTok, polished aesthetic Reels for Instagram, in-depth retention episodes for YouTube, and authoritative executive carousels for LinkedIn.

Client retains 100% full administrative ownership of all ad accounts (Meta Business Manager, TikTok Ads Manager, Google Ads), tracking pixels, CAPI datasets, and final 4K video masters. We manage campaigns inside your accounts with full transparency and zero lock-in.

We deploy automated spend safety rules, budget pacers, and algorithmic bid caps that throttle budget when CPAs spike during volatile auction days. Conversely, our system scales spend automatically when an ad set hits high-intent purchasing streaks.

Have a custom growth requirement?

Our managing partners are available to review your existing advertising footprint and formulate a tailored cross-platform roadmap.

Contact Agency Principals