Impressions
3,420,890
↑ 18.4% vs prior
Interactions / Clicks
142,300
↑ 12.1% vs prior
Avg. CPC
$0.48
↓ 6.2% efficiency
Total Spend
$18,450.00
Settled via Paystack
Conversions
2,840
↑ 24.8% direct response
ROAS Return
4.82x
↑ 0.6x multiplier
Performance Over Time (Daily Trajectory)
Primary Metric: Impressions vs Baseline Target
Actual Yield
Prior Period
Week 1 (Oct 2 - Oct 8)
Week 2 (Oct 9 - Oct 15)
Week 3 (Oct 16 - Oct 22)
Week 4 (Oct 23 - Nov 1)
↔ Swipe horizontally to view full metrics
| Status | Campaign Name | Channel Strategy | Impressions | Clicks | CTR | Avg. CPC | Spend | Conv. | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Eligible | Meta Scale Architecture Dominance Tier (24 Reels/mo) |
Instagram Reels & Meta Ads | 1,280,400 | 68,200 | 5.33% | $0.42 | $6,800.00 | 1,180 | 5.2x |
| Eligible | TikTok Velocity Engine Hyper-Growth (35 Native Clips) |
TikTok Spark & Shop Ads | 1,640,000 | 52,100 | 3.18% | $0.38 | $4,950.00 | 890 | 4.6x |
| Eligible | YouTube Channel Authority Core Channel (4 Long-Form + 12 Shorts) |
YouTube Long-Form Video | 380,200 | 14,800 | 3.89% | $0.84 | $3,900.00 | 420 | 4.1x |
| Eligible | High-Performance Web Platform Sub-second Lander CRO & Edge CDN |
Cloudflare Edge Lander | 120,290 | 7,200 | 5.98% | $0.72 | $2,800.00 | 350 | 6.4x |